Emotional Intelligence: the Needed Difference-Maker for Every Kid!





Emotional intelligence (EQ) skills need to be taught

in every school’s curriculum! They are THE most exciting

game-changer ever for children…and the path to successful

lives and to all schools being far safer from violence,

bullying, drugs, suicides, depression, and mobile addiction.

Because NOTHING can uplift children, society or the human condition better than higher EQ!, we

invite you to participate in our campaign to get proven EQ curriculum in 100% of schools. 

It’s imperative to end parent, official and public ignorance and inaction on this brilliant school-transforming 

learning, which exists in a mere 10% of our schools that flourish with it!



Up to 90% Positive Changes for Schools and Children!

“I am happy to endorse the campaign because this is something we’ve needed for a long time.
–Los Angeles Mayor Eric Garcetti

Great Outcomes!

Emotional intelligence can be defined as: “The ability to deal with ourselves and others in a wonderful and healthy way!”  Educators call EQ training programs and practices Social-Emotional Learning. For high individual, life and society success, it’s imperative we provide it in all our schools!

“These are life skills any parent would want for a child [and] I think everyone should care about this, not just parents. I want this for my community.”
–Daniel Goleman, popularizer and best-selling author of “Emotional Intelligence.”


EQuip Our Kids! …and They’ll Change Our World! 

Decades of research show that prioritizing emotional and social intelligence skills in K-12 schools has a profound effect on student performance and life success and is a huge factor in reducing societal ills, conflict, crime and personal distress. It also:

  • Reverses by up to 90% the mind-boggling U.S. rates of classroom disturbances, bullying, violence, drug usage and dropouts, and produces remarkable young people who largely get to be their happy, caring best selves.  
  • Dramatically increases core test scores (by 11 points or 20%), and graduation and college attendance rates. The U.S. now ranks low in math, reading and science proficiency among advanced nations.  

We need to create a better future for our schools and children – and for humanity itself – by providing the exceptional benefits of emotional intelligence training to every child. Our movement is a rare reason for optimism that something hugely good is possible on a mass scale, with tremendous positive outcomes also for workplaces and society. 

EQuip Our Kids! is a nonprofit campaign to mobilize parents, businesses and the public to join a cause now supported by many thousands of educators. The Your Role button below guides you to easy ways to make a difference. We welcome your participation and encourage your donations. (View what they pay for.)

We also call on businesses, organizations and institutions to co-promote EQuip Our Kids! as a national cause – which is possible at little or no additional cost. (View just how here and here.)

Ten Facts Everyone Should Know About Training In

Emotional Intelligence

1. Higher EQ (emotional and social “quotient” or intelligence) is a better predictor of quality lives, quality behavior and quality societies than higher IQ (intelligence quotient) – and EQ can be learned. No student who experienced EQ training ever shot up their school.   



How Social and Emotional Intelligence Training
Can Change a Child or Youth for the Better

Schools have many evidence-proven trainings and practices that,
comprehensively applied, elevate children and teens…

In sum, students attain high EQ and a healthy capacity to make the most of life – and often, increases in IQ.

See the Benefits for Yourself


Interview with Daniel Goleman

When children develop emotional intelligence they problem solve and help each other.

They reinforce each other’s learning, relate to other people with understanding and empathy, resolve conflicts, and establish and maintain positive relationships and high academic results. And they are much happier!

PRESS HERE  if you want to EQuip our kids with these skills.

The Big EQ Campaign was founded to undertake a mass public mobilization, advertising and marketing campaign to popularize the wonderful benefits to everyone of – and need for – universal emotional intelligence (EQ) training.

EQuip Our Kids! is our branding name for our immediate goal and focus, which is to bring EQ-raising Social-Emotional Learning (SEL), as many educators call such training, into every school’s curriculum and culture and thereby upgrade children’s prospects and U.S. schools’ performance dramatically, which will help elevate overall American EQ and societal health.  

The Big EQ is an independent non-profit organization in alliance with tax-deductible fiscal sponsor Earthways Foundation. Our mission to promote the acquisition of emotional intelligence skills and attitudes (EQ) across the populace, starting with elevating the EQ of every child, is completely self-starting, with no remunerative goal or motive other than the success of our mission.

Big EQ was founded by a group of business leaders who have been involved as social activists in youth development projects for years, EQuip Our Kids! is guided by some of the country’s highly knowledgeable leaders in the fields of Social-Emotional Learning and youth development.

In the absence of public knowledge of SEL’s extraordinary benefits, and therefore parent and public support, comprehensive, well-integrated, evidence-based SEL programs, practices and policies have been adopted by only a small percentage of American schools.

This is so even though SEL is likely the best and cheapest overall tool for education progress while transforming the fundamental ways of thinking and being that lead to many long-term mental and physical problems, social injustice, structural poverty, racial and class bias, crime, violence and other anti-social and unloving behaviors.

In fact, we are happy to make the case that no mission out there is more important to the long-term public good than elevating the human capacity to deal in a healthy way with ourselves and others. No facet of human life, no challenges we face, will go untouched by such progress.



There are dozens of companies and institutions offering to schools evidence-based programs designed to advance social and emotional learning. There are hundreds of other non-tested programs offered to schools and parents that range from comprehensive skills training, to helpful if partial after-school training, to online interactions to meditation.

Primarily created by child-development experts, educators, and university-based academics, these programs offer a range of materials and curricula to suit many different school contexts. Overall, they seek to catalyze a universe of schools that are supportive, joyful learning environments dedicated to helping what educators call “the whole child” to succeed.

Read about the programs below:


Research in neuroscience has proven that the brain has “plasticity,” meaning it can grow new synapses through repetition. Research has also identified that different areas of the brain control various functions. As a crucial example, severe negative emotional reactions are located and stimulated in one part of the brain while patience, elevated comprehension, empathy and understanding are functions of other areas of the brain.



Parents certainly and almost everyone else can play a role in bringing Social and Emotional Learning into all schools – and therefore over time bring the benefits and awareness into adult daily life. You can:



  • Learn about SEL on this site and share widely. 
  • Donate to our spread-the-word media campaign.
  • Say Yes to SEL publicly by allowing us to list your name as an SEL Endorser. 
  • Ask us for the free bumper sticker: “I Support Social and Emotional Learning in all Schools!”
  • Contact local school officials and request full-scale SEL. Go to our Advocacy Guide to see guides to how best to do this. and contact us if you need help. 
  • Ask your employer to put the statement “To give all children a chance to be their best self, we support Social and Emotional Learning in all schools!” on all marketing materials.
  • Contact legislators and public officials to get behind SEL. Educate them if needed..
  • Check out the helpful detailed guidance in the Parents Toolkit, Teachers. Students, Administrators and Businesses tabs. 
  • Become an SEL Ambassador, a role open to everyone including those listed above. Go to our Advocacy Guide and see Ambassador tab.
  • For Businesses and organizations: Put the statement “To give all children a chance to be their best self, we support Social and Emotional Learning in all schools!” wherever customers or followers might see it. Go to our Advocacy Guide and see the Business tab.
  • For Businesses: Sponsor or run our Big EQ ads to the public. Again, go to our Advocacy Guide and see tab.

If ever a good cause deserved massive public support, comprehensive, properly implemented Social and Emotional Learning in all schools curriculum and culture would be a candidate. Its dual upsides – the wonderful immediate one for schools and kids and the spin-off positive societal upgrade – are unmatchable, with virtually no known downside.

Ideally, you will find an easy way to help move this lovely transformation along from pre-SEL (and low EQ) to SEL splendor everywhere (and high EQ). 



The Big EQ Campaign, while being a fully independent non-profit organization, has been cultivating collaboration with and allies from the broader education, business and civic communities. We seek mutually supportive alliances with parent organizations, with business associations and individual businesses, with national and community organizations concerned with healthy child and economic development, and with public figures and influencers. We also have launched an Endorsers campaign.

Click “Read More” and, if inspired to ally or support, please Contact Us.



In sum, emotional intelligence training is a potential epic game changer for education, for human society, and for quality lives. Given this reality and the existence of strong social-emotional learning programs and practices, the obvious question is:

Wouldn’t it be a gigantic – and sorely needed – individual and social good for every individual to experience such learning? 

The simple answer is: YES, IT ABSOLUTELY WOULD BE!  And now one that is doable.