Donate now to the EQuip Our Kids! Campaign

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Big EQ Recurring donations

You’ll Be Helping Make Something Really Great Happen


Virtually every facet of a child’s life into adulthood  – and humanity itself – will be positively and lovingly affected by universal adoption of  emotional and social intelligence learning.

Every tax-deductible dollar you donate will speed along the enormous benefits of extending emotional and social intelligence (EQ) learning into all schools beyond the 10% that flourish with it now. And it will help insure that this and the next generations of children don’t replicate the low EQ pain and mistakes of the past and currently. individually and societally.

Donations of any size can be made above by credit card or PayPal, or you can send a check to Earthways/BEQC at 20178 Rockport Way, Malibu, CA. 90265.

Donations primarily support the marketing costs of our sorely-needed national EQuip Our Kids! awareness and mobilization campaign targeted at parents and the general public, who barely know this remarkably effective learning exists. Consequently, there’s little demand for this learning in our schools. The more you donate, the more people, including decision makers and potential business messenger partners, we can reach.

We do not provide the learning tools and programs  – a great number of small businesses and nonprofits independent of us do. Started by four business leaders with a history of philanthropy targeted at youth development, the Big EQ’s goal is to upgrade youth development immensely by making EQuip Our Kids! a national cause promoted by parents, businesses, communities, organizations and individuals. Our overhead is low and is covered by our board and some family foundations. Most of our staff is volunteer and is supported by several highly-regarded pro bono experts and advisers.

Here are some examples of how donations can be dispersed across many helpful fronts that advance the cause.

  • $10 can buy 5,000 social media ad impressions
  • $100 can buy outreach to 100 businesses to add “To give all children a chance to be their best selves, we support Emotional  and Social Intelligence Learning in all schools!” to their marketing materials
  • $500 can buy a print ad reaching 200,000 parents
  • $1,000 can buy 5 localized TV or radio spots reaching 100,000 people
  • $3,000 can pay the monthly fee for an outreach coordinator working with PTAs and others
  • $5,000 can buy localized public events to introduce parents, the media and the general public to EQ programs and practices.
  • $10,000 can help pay for a highly-cost effective fundraiser 
  • An accumulated $100,000 covers a new marketing sponsorship director bringing in corporate donations 

The Big EQ Campaign is a non-profit organization operating under the fiscal and financial reporting umbrella of the EarthWays Foundation, a 501C3 non-profit organization which has  been supporting good causes since 1985. Donations made via this site or our Facebook page are coded to go solely to the Big EQ Campaign.

Earthways tax-exempt number is 95-4021351