The Big EQ Campaign was founded to undertake a mass public mobilization, advertising and marketing campaign to popularize the wonderful benefits to everyone of – and need for – universal emotional intelligence (EQ) training.
EQuip Our Kids! is our branding name for our immediate goal and focus, which is to bring EQ-raising Social-Emotional Learning (SEL), as many educators call such training, into every school’s curriculum and culture and thereby upgrade children’s prospects and U.S. schools’ performance dramatically, which will help elevate overall American EQ and societal health.
The Big EQ is an independent non-profit organization in alliance with tax-deductible fiscal sponsor Earthways Foundation. Our mission to promote the acquisition of emotional intelligence skills and attitudes (EQ) across the populace, starting with elevating the EQ of every child, is completely self-starting, with no remunerative goal or motive other than the success of our mission.
Big EQ was founded by a group of business leaders who have been involved as social activists in youth development projects for years, EQuip Our Kids! is guided by some of the country’s highly knowledgeable leaders in the fields of Social-Emotional Learning and youth development.
In the absence of public knowledge of SEL’s extraordinary benefits, and therefore parent and public support, comprehensive, well-integrated, evidence-based SEL programs, practices and policies have been adopted by only a small percentage of American schools.
This is so even though SEL is likely the best and cheapest overall tool for education progress while transforming the fundamental ways of thinking and being that lead to many long-term mental and physical problems, social injustice, structural poverty, racial and class bias, crime, violence and other anti-social and unloving behaviors.
In fact, we are happy to make the case that no mission out there is more important to the long-term public good than elevating the human capacity to deal in a healthy way with ourselves and others. No facet of human life, no challenges we face, will go untouched by such progress.