Why Emotional Intelligence (EQ)
…and Not Just IQ?

Because Emotional Intelligence is the ability to deal with ourselves, our relationship with others, and our lives in a healthy, caring and productive way. Among benefits:

*EQ skills dissolve, in children and adults, their alienation, inability to process anger, emotional suffering, violence and abusiveness – and  blocks to learning. 

*Nothing in the human toolbox has been proven to uplift children, schools and youth mental health better.

*Research reveals EQ is more relevant than IQ to personal success, health and happiness – and to positive outcomes for communities and workplaces.

*10% of our schools soar with this life-transforming learning – and 100% of our kids deserve to.


The Big EQ Campaign is a public education project of nonprofit/nonpartisan Earthways Foundation. Founded by business leaders whose philanthropy has been youth oriented, its goal is education in emotional intelligence and relationship skills on a mass level. EQuip Our Kids! is a national-oriented “issue awareness” branding name that we encourage businesses, organizations and individuals to adopt to mobilize the public to join a remarkably effective youth development cause supported by thousands of educators. Our movement is a rare reason for optimism that something hugely good is possible on a mass scale, with tremendous positive outcomes for society and workplaces as well as children and schools. We provide no learning programs, nor promote any one program. Our chosen role is fostering awareness that this learning exists and needs to be made universal from birth on, including at (and by vastly expanding) early learning centers.




Among those who encourage such learning without endorsing any specific advocacy campaign such as this: Former First Ladies Michelle Obama and Laura Bush, Lady Gaga, film director George Lucas, relationship expert John Gray, New Hampshire Republican Governor Chris Sununuand Children’s Defense Fund founder Marian Wright Edelman. Former HUD Secretary Henry Cisneros is a specific EQuip Our Kids! endorser.

Michelle Obama / Laura Bush / George Lucas / Lady Gaga / Henry Cisneros


Google, the LA Lakers (an EQuip Our Kids! endorser), the U.S. Air Force, Boeing, Pepsico, American Express, Panda Express, Allstate Insurance, Forbes Magazine,  Harvard Business Review.

“I am happy to endorse the campaign because this is something we’ve needed for a long time.
–Los Angeles Mayor Eric Garcetti •  Other Endorsements


Why EQ in Schools?  It’s Game-Changing! 


When children develop emotional intelligence (EQ) they problem solve and help each other.

They reinforce each other’s learning and relate to other people with understanding and empathy.

They resolve conflicts, and establish and maintain positive relationships and high academic results.

And they are much happier!

Historically Better Outcomes

Educators call EQ training programs and practices Social-Emotional Learning. Comprehensively employed, these skills can improve the school performance, lives and success into adulthood of every child (see evidence), and the quality of our society, relationships and workplaces. Research shows that early such learning is remarkably beneficial – a major reason  to create many more EQ-inclusive public and private pre-schools. See The Neuroscience Case

“These are life skills any parent would want for a child. I think everyone should care about this, not just parents. I want this for my community.”
–Daniel Goleman, popularizer and best-selling author of “Emotional Intelligence.”

“There are specific interventions and promising practices that work. These programs nurture a child’s social and emotional health and their academic skills.”
–former First Lady Laura Bush

What Students Learn

The key components taught in schools are awareness and self-management of our hugely important emotional lives and resulting behaviors, relationship skills, the “social awareness” ability to understand and empathize with others, responsible decision making, and effective problem solving.

Let’s elevate your family’s children and all those you personally know – along with an entire generation – together.

Follow our easy guides to get EQ curriculum in your local schools, thereby creating safe schools and healthy child development – a gift to everyone. 

Schools can tap many evidence-proven learnings and practices that,
comprehensively applied, can change a child or youth for the better.

In sum, students attain high EQ and a healthy capacity to make the most of life – and often, increases in IQ.


EQuip Our Kids Because…


They’ll create an emotionally saner and relationally healthier world


Decades of research show that prioritizing emotional and social intelligence skills in Pre-K-12 schools

has a profound effect in later reducing societal ills, conflict, crime and personal distress! It also:

+  Dramatically increases core test scores (by 11 points or 20%), and graduation and college attendance rates.

Note that the U.S. now ranks low in math, reading and science proficiency among advanced nations.  

Reverses by up to 90% the mind-boggling U.S. rates of classroom disturbances, bullying, violence, drug usage and dropouts, and produces remarkable young people who largely get to be their happy, caring best selves.

We need to create a better future for our schools and children

– and for humanity itself – by providing the exceptional

benefits of emotional intelligence training to every child.

EQuip Our Kids! is a nonprofit campaign to mobilize parents, businesses and the public to join a cause now supported by many thousands of educators. We welcome your participation and encourage your donations. View what they pay for.

We also call on businesses, organizations and institutions to co-promote EQuip Our Kids! as both a national and global cause – which is possible at little or no additional cost. (View just how here and here.)

We’re glad to make the case that getting behind this movement will positively affect a tremendous number of other causes that engage your care and attention. What’s more,  if you are in a position to hire for EQ-proficient employees, it will lead to a happier, more creative and more productive workforce. Contact us at info@bigeqcampaign.org.


Become a Social-Media Ambassador

Please share these visuals and others on this site to inform parents and the public about EQ Learning, with a link to EQuipOurKIds.org

The Big EQ Campaign was founded to undertake a mass public mobilization, advertising and marketing campaign to popularize the wonderful benefits to everyone of – and need for – universal emotional intelligence (EQ) training.

EQuip Our Kids! is our branding name for our immediate goal and focus, which is to bring EQ-raising Social-Emotional Learning (SEL), as many educators call such training, into every school’s curriculum and culture and thereby upgrade children’s prospects and U.S. schools’ performance dramatically, which will help elevate overall American EQ and societal health.  

The Big EQ is an independent non-profit organization in alliance with tax-deductible fiscal sponsor Earthways Foundation. Our mission to promote the acquisition of emotional intelligence skills and attitudes (EQ) across the populace, starting with elevating the EQ of every child, is completely self-starting, with no remunerative goal or motive other than the success of our mission.

Big EQ was founded by a group of business leaders who have been involved as social activists in youth development projects for years, EQuip Our Kids! is guided by some of the country’s highly knowledgeable leaders in the fields of Social-Emotional Learning and youth development.

In the absence of public knowledge of SEL’s extraordinary benefits, and therefore parent and public support, comprehensive, well-integrated, evidence-based SEL programs, practices and policies have been adopted by only a small percentage of American schools.

This is so even though SEL is likely the best and cheapest overall tool for education progress while transforming the fundamental ways of thinking and being that lead to many long-term mental and physical problems, social injustice, structural poverty, racial and class bias, crime, violence and other anti-social and unloving behaviors.

In fact, we are happy to make the case that no mission out there is more important to the long-term public good than elevating the human capacity to deal in a healthy way with ourselves and others. No facet of human life, no challenges we face, will go untouched by such progress.



There are dozens of companies and institutions offering to schools evidence-based programs designed to advance social and emotional learning. There are hundreds of other non-tested programs offered to schools and parents that range from comprehensive skills training, to helpful if partial after-school training, to online interactions to meditation.

Primarily created by child-development experts, educators, and university-based academics, these programs offer a range of materials and curricula to suit many different school contexts. Overall, they seek to catalyze a universe of schools that are supportive, joyful learning environments dedicated to helping what educators call “the whole child” to succeed.

Read about the programs below:


Research in neuroscience has proven that the brain has “plasticity,” meaning it can grow new synapses through repetition. Research has also identified that different areas of the brain control various functions. As a crucial example, severe negative emotional reactions are located and stimulated in one part of the brain while patience, elevated comprehension, empathy and understanding are functions of other areas of the brain.



Parents certainly and almost everyone else can play a role in bringing Social and Emotional Learning into all schools – and therefore over time bring the benefits and awareness into adult daily life. You can:



  • Learn about this cause and EQ on this site and share widely on social media and elsewhere, including  click here to “like” our Facebook page. 
  • Click to ask us for the free bumper sticker: “I Support Social and Emotional Learning in all Schools!” and put the same in the signature of your emails with a link to this website.
  • Ask your employer to put this statement on all marketing materials: “To give all children a chance to be their best self, we support Emotional Intelligence Learning in all schools!” 
  • Contact legislators and public officials to get behind  emotional and social learning. Educate them if needed.Easy to do by clicking here. For guidance on what to say, click here.
  • Check out the helpful detailed guidance in the Parents Toolkit, Teachers. Students, Administrators and Businesses tabs. 
  • Become an SEL Ambassador, a role open to everyone including those listed above. Go to our Advocacy Guide and see Ambassador tab.
  • For businesses and organizations: Put the statement “To give all children a chance to be their best self, we support Emotional and Social Intelligence Learning in all schools!” wherever customers or followers might see it. Go to our Business Advocacy Guide to learn more.

If ever a good cause deserved massive public support, comprehensive, properly implemented  emotional and social intelligence learning in all schools curriculum would be a candidate. Its dual upsides – the wonderful immediate one for schools and kids and the spin-off positive societal upgrade – are unmatchable, with virtually no downside when fully implemented.

Ideally, you will find an easy way to help move this lovely transformation along from its existing low adoption rate (and low EQ) to emotional and social intelligence splendor everywhere (and high EQ). 



The Big EQ Campaign, while being a fully independent non-profit organization, has been cultivating collaboration with and allies from the broader education, business and civic communities. We seek mutually supportive alliances with parent organizations, with business associations and individual businesses, with national and community organizations concerned with healthy child and economic development, and with public figures and influencers. We also have launched an Endorsers campaign.

Click “Read More” and, if inspired to ally or support, please Contact Us.




In sum, emotional intelligence learning is a potential epic game changer for education, for human society, and for quality lives. Given this reality and the existence of strong social-emotional learning programs and practices, the obvious question is:

Wouldn’t it be a gigantic – and sorely needed – individual and social good for every individual to experience such learning? 

The simple answer is: YES. It absolutely would be. And now one that is doable.