A Game-Changing Human Opportunity

And a Heart-based Way Potentially to Make a Mass Difference

As we all know, IQ (Intelligence Quotient) is a measure of a person’s intellectual and mental capacities.

In the past 20 years the term EQ (sometimes called EI for “emotional intelligence”) has gained traction as a measure of  emotional self-awareness, self-management and the ability to deal empathetically with others..

When EQ training is offered in conjunction with other life and social skills (such as effective communication and relationship skills, responsible decision making, goal setting and achievement, and  others), educators refer to it Social and Emotional Learning, or SEL.

Beautiful to behold are the profoundly positive effects EQ & SEL can have on a child’s life when school’s prioritize their implementation with teacher and staff training and with policies and that allows students to practice these skills throughout and after the school day. These effects include:

  • Increased engagement in learning
  • Long-term academic and life success
  • Positive and healthy mental states vs. anxiety, anger and depressive states
  • Increased creativity and ability to think clearly if not critically
  • Far more presence and self confidence
  • Healthier social lives and cooperative skills and attitudes 
  • Dramatically lower negative markers for violence, bullying, racial and class bias, drug usage, suicides, acting out behaviors and teacher abuse; and improved markers for ADHD, mobile phone addiction and dropouts. 

(See Before SEL,  After SEL and the videos on this site ) 

Beyond this, on a macro scale, the programs are likely the best and cheapest overall tool for transforming the fundamental ways of thinking and being that lead to many mental and physical problems, social injustice, structural poverty, racism, classicism, crime, violence and other anti-social behaviors.

Another beautiful factor about SEL/EQ is that it can be taught – and taught at the earliest years of a child’s development, as well as over the course of life, and tends to open the door for other educational improvements and modernization.

Moreover, whenever developing such skills is prioritized from pre-school through high school, the positive effects on teachers, staff and on overall school culture and climate as well as on students can be amazing.

“I learned how to be critical thinker and I learned how to play out of my strength instead of worry about my weaknesses. I learned about what I was good at and how to hold that and use it to become better at things.”

Mission Hill Alumana

Beyond this, long-trail research indicates that collective strong SEL has the potential to elevate society as a whole – in the form of better relationships all around, less conflict, and more productive and healthier individuals, workplaces, institutions, and communities. 

This includes extensive potential benefits to the economy from a far greater-performing and creative workforce, entrepreneurship growth and lower medical and mental health costs, with the possibility of lower taxes from savings on many other social costs and on criminal justice/policing. 

Properly implemented, these programs are also cost-effective, saving $11 per student in other expenditures, according to a study undertaken by a team at Columbia University, and $15.66 per student according to a study of one particular program by the Washington State Institute of Public Policy.

In sum, emotional intelligence learning is a potential epic game changer for education, for human society, and for quality lives. Given this reality and the existence of strong social-emotional learning programs and practices, the obvious question is:

Wouldn’t it be a gigantic – and sorely needed – individual and social good for every individual to experience such learning? 

The simple answer is: YES, IT ABSOLUTELY WOULD BE!

Enter the Big EQ Campaign!

The Big EQ Campaign intends to be the first-ever mass advertising and marketing campaign whose sole and huge vision is to mobilize parents of school-age children, businesses and organizations, and the general American public to insist that every school prioritize fostering students’ and teachers’ emotional intelligence.

The goal will be to catalyze a movement of schools that are supportive, joyful learning environments dedicated to helping the whole child succeed- to the benefit of children, teens, adults, school outcomes, society and business (the economy) as a whole.

There are dozens of companies and institutions offering to schools excellent evidence-based teaching programs and materials designed to advance social and emotional learning. Scores of other programs that have not yet been evidence tested exist.

Primarily created by child-development experts, educators, and university-based academics, these programs offer a range of curricula to suit many different school contexts. Alongside them is a body of policies and practices developed by educational institutions for nesting any chosen program comprehensively into a school culture, in-class and out, with buy-in from all stakeholders.

Contact us to get a bumper sticker!

“I like it because it really helps the people in a class room calm down and stop all the bullying. It really helped because a lot of bullying has stopped in the school.”

Grade 6, Marcus Garvey School Student

The program developers and policy and practice institutions constitute an industry without an industry association that can make the American public aware of these programs.

In fact, few Americans outside the education community have ever heard the term “social and emotional learning,” and a large number of Americans remain unfamiliar with the term Emotional Intelligence.

The Big EQ Campaign was created to fill this massive and unhelpful gap in public knowledge of the demonstrable benefits of SEL. 

By vigorously promoting the mass adoption of evidence-based SEL in schools without favoring any specific program, and by doing so independently of the industry of these small companies and organizations, The Big EQ Campaign expects to be associated in the public mind with credibly raising the EQ (and RQ, for relationship intelligence) of the public as a whole as SEL and emotional intelligence awareness spreads among the public.

Remember the extensive “Got Milk?” advertising campaign which didn’t favor any single brand of milk? Think of this as the “Got SEL and EQ?” campaign – with the difference that we are also educating the public about the very existence of social and emotional learning opportunities.

Social media and mass advertising is the way we intend to do this. Why? Because in our view SEL represents the most promising existing tool and skillset available to elevate education, human life and society to a higher, more positive level. And the public needs to know about it.


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